HubSpot x Infobip: Solving the engagement gap
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Customer expectations are rising and brands that can’t keep up risk falling behind. In this video, we sit down with Jose Jaramillo, LatAm HubSpot Partner Program Director, to explore how businesses are closing the engagement gap by meeting customers where conversations actually happen. From WhatsApp and RCS to AI-ready CRM data and omnichannel continuity, discover how the HubSpot and Infobip partnership helps brands deliver faster, more relevant, and more human experiences across the entire customer journey. 00:00 Introduction 01:24 The bar for customer engagement keeps rising 02:22 Creating context-driven customer journeys 04:01 Customer engage where conversations happen 04:52 RCS: A new opportunity for customer engagement 06:04 Driving RCS adoption through education 08:14 From engagement to measurable business outcomes 09:45 Why strong data foundations matter for AI 11:03 The impact of AI on customer engagement 12:31 Turning CRM data into omnichannel engagement 13:29 A shared customer-centric vision 14:50 What strong partnerships really mean 15:34 Infobip x HubSpot: Solving bigger customer problems together Visit our website to find out more: https://go.infobip.com/Hubspot-Spotlight Follow us on LinkedIn: https://www.linkedin.com/company/infobip/ Subscribe to Infobip for more videos like this one: https://www.youtube.com/channel/UCUPSTy53VecI5GIir3J3ZbQ #CustomerEngagement #CustomerExperience #CX #Omnichannel #ConversationalCommerce #WhatsappBusiness #RCS #CRM #AI #DigitalTransformation #HubSpot #Infobip #LatinAmerica
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