How Caleb Simpson Turned Apartment Tours Into Internet Gold

Caleb Simpson didn’t build his massive social media following by trying to sell people a fantasy apartment. He built that audience by having the courage—and vision—to ask strangers to simply open the door. In this episode of Forbes Talks Shop hosted by Spencer Dukoff, the creator behind viral home-tour interviews opens up about how one simple question (“Can I see your apartment?”) turned into a career built on curiosity, connection and trust. He also shares why people are so fascinated by the way strangers live, what he’s learned from stepping inside homes around the world and how rejection—not to mention walking, lighting candles and a fully charged cell phone—all became part of his creative process. Shop Caleb's' essentials: iPhone - https://forbes.pub/iPhone Brooks Glycerin GTS 23 - https://forbes.pub/BrooksGlycerinGTS23 Macbook Pro - https://forbes.pub/MacbookPro Tumi Alpha Bravo Navigation Backpack - https://forbes.pub/TumiAlphaBravoNavigationBackpack Bedstu Protege Boots - https://forbes.pub/BedstuProtegeBoots Shop mattress deals from our sponsor, Helix: https://forbes.pub/Helix 00:00 – Welcome To Forbes Talk Shop 01:32 – How Caleb Simpson’s Apartment Tours Started 02:49 –Why We’re So Curious About Other People’s Homes 04:31 – Turning Curiosity Into A Creative Career 05:54 – The Gear Caleb Needs To Film 06:35 – Why Caleb Simpson Walks Everywhere 07:35 – Caleb’s Dream Home Feature 08:23 – How To Build Trust With Strangers 11:13 – Why Caleb Looks Up To Anthony Bourdain 12:35 – Knowing When To Let Others Shine 13:03 – The Unexpected Items Caleb Sees In Apartments 15:27 – What People’s Homes Reveal About Them 16:09 – Affordable Ways To Upgrade Your Space 17:15 – Why Caleb Reinvests In Himself 18:14 – Caleb Simpson Plays Go Bag 20:46 – Closing Read the full story on Forbes: https://www.forbes.com/sites/forbes-personal-shopper/2026/05/20/forbes-talks-shop-caleb-simpson #Forbes #ForbesTalksShop #CalebSimpson #ApartmentTours #CreatorEconomy #ViralCreator #NewYorkCity #HomeTours #ContentCreator #SocialMediaCreators Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to…