David Beckham’s Strategic Vision For Growing American Soccer

Bank of America Chairman and CEO Brian Moynihan and global ambassador Sir David Beckham joined Forbes Editor-at-Large Maneet Ahuja to discuss their multi-year partnership centered around the "Sports With Us" platform, philanthropy, and creating upward mobility for children through soccer. Moynihan also discussed Bank of America's tracking of real consumer behavior, financial spending patterns, and the significant economic impact of the upcoming FIFA World Cup in the United States. Beckham highlighted his career foundation at Manchester United, the importance of non-negotiable standards, and how technological infrastructure like artificial intelligence will shape the future of banking over the next five years. 00:00 Building Global Platforms Through Sports Partnerships 03:06 Developing Entrepreneurial Excellence 06:00 Analyzing World Cup Economic Impacts 08:41 Real Consumer Spending Behavior and Market Trends 10:44 Translating Academy System Standards Into Business Foundations 16:17 How Bank of America Is Leveraging Artificial Intelligence 18:00 Driving Changes in American Sports Culture Read the full story on Forbes: https://www.forbes.com/sites/maneetahuja/2026/05/22/new-billionaire-david-beckham-on-his-family-and-legacy/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.