How Dana White Turned The UFC Into A Multibillion-Dollar Brand

Over the past two decades, Dana White has turned mixed martial arts, or MMA, into a global phenomenon and, in turn, made his UFC into a behemoth, generating an estimated $1.3 billion in revenue last year—with staggering margins (Ebitda) of almost 60%. Along the way he’s become more famous than any of the fighters who step into his Octagon and amassed a net worth that Forbes estimates to be more than $600 million. Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2025/02/05/dana-white-interview-ufc-net-worth-donald-trump-power-slap/ 0:00 Intro 2:19 Dana White Meets The Fertitta Brothers 3:25 White Convinces The Fertitta Brothers To Buy The UFC 5:50 The UFC Finds An Ally In Donald Trump 7:36 Finding A Trojan Horse To Get The UFC On TV 11:48 Dana White Becomes A Star And The Face Of The UFC 15:50 How The UFC Survived The Covid-19 Pandemic 19:41 Ringside With Dana White At UFC 310 27:19 A UFC Fighter's Perspective 27:58 White's Newest Combat Venture Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.