Customer success story: Heltti Oy & Jere Syvänne

Why did Heltti Oy choose Norders Demand Agency as a marketing and sales partner? What did we build together - and what changed once execution became consistent? In this customer story, Norders Demand Agency Co-Founder & CEO Joonas Kylliäinen sits down with Heltti CEO Jere Syvänne to discuss growth, positioning, and how commercial thought leadership can create clarity, focus, and long-term commercial momentum. Get to know Heltti: https://heltti.fi/ **** 00:00 – Why Heltti decided to rethink their commercial approach 00:58 – The challenge: growth without losing focus 02:10 – What wasn’t working before 03:25 – The real problem beneath the surface 04:40 – Why content and thought leadership became critical 06:05 – How the collaboration started 07:20 – From ideas to execution: what actually changed 08:45 – Aligning brand, leadership, and commercial goals 10:05 – Early results and market response 11:20 – What surprised Heltti the most 12:30 – Key learnings for other growth companies 13:20 – Final thoughts: building long-term commercial impact **** Read the full story here: https://www.norders.agency/customers/heltti